“Without deviation from the norm progress is not possible” Frank Zappa
“If you are curious, you'll find the puzzles around you. If you are determined, you will solve them.”
Erno Rubik
ABOUT
ME
I love art, culture, innovation, learning, music, food and travel. I am deeply curious as a creative designer, about understanding how humans think, feel and interact. So I developed an uncommon career path to deepen holistically how to design disruptive solutions to impact positively in user's lives. I thrive in collaborative and hands-on environments, believing that teamwork, is the secret for success and loving your job!
I worked as a UX designer for a Bank app, a data visualization platform, a people management platform, and E-commerce. This follows my background as a Business Developer for an online Health marketplace, where I collaborated to design the mobile app. Additionally, while working as a Visual Merchandiser, I developed research skills, through user interviews and field observations, to design for user needs and business goals. My broad background in design as a graphic, set and costume designer, allows me to understand design principles at a higher and strategic level while keeping the tactical details well-managed.
What I love to do…art
SCULPT
dRAW &
PAINT
I use Art to express myself and understand the human body/ emotions/ expression and how we relate. Developing an ongoing study I have deepened on communication, sense of beauty, and uniqueness.
Drawing
Painting
Clay sculpture
Light and shadow
Human proportions
Color Theory
Photoshop
Composition
MY WORK BEFORE UX...
VM
GRAPHICS
SETS &
COSTUMES
Graphic designer: I communicate ideas through text and image. I creatively solve problems through a strong understanding of color theory, typography and composition. Thanks to my professional background, I know how to apply brand style guidelines, produce print and digital content for multiple marketing channels.
Color Theory
Typography
Print Production
Illustrator
Photoshop
Creative problem solver
Visual Merchandiser: I learned the importance of understanding users needs, through conducting interview and fields observation to gather significant insights. Being able to measure the impact of every action revenue.
Customer experience design
Research
Field observations
Window display design
In store design
Team management
Theatrical designer: Designing set, costume and light design for theater, contemporary dance and TV spots. This refer by the style of a nation, a class, or a period which contribute to the fullness of the artistic, visual world. This decision becomes a pillar of my following career, where I learned to be in love with my work, be disciplined, creative, flexible at the same time. Collaborating with my peers in a diverse environment, helps me to developed a strong sense of teamwork, to create delightful and meaningful dialogue with the target audience.
Thinking outside the box
Team work
Set design and production
Costume design and production
Art history
Semiotic
Budget management