MY WORK BEFORE UX...

VISUAL

MERCHAN

dISER

While working as a Visual Merchandiser I learned the importance of understanding users needs, in a direct dialogue with them. I learned how to interview and conducted fields observation to gather significant insights, of what users really do. I was able to measure the impact of every action, because of the direct impact on revenue. And I strengthened my Communication skill in a hands-on work.

Skills

Customer experience design
Research
Field observations
Window display design
In store design
Achieving deadlines
Design for user needs and business goals
Teamwork
Print production
Budget management
Team management

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Triumph international and Bata Shoes, Chile

My Role: Design and implementation of window display and Point of Purchase (POP) materials for marketing campaigns.

THEA

TRICAL

DESIGN

My love for art and culture drove me to study a bachelor of Fine arts with a mention on Theatrical design. This decision becomes a pillar of my following career. I learned how to be in love with my work, be disciplined, creative, flexible at the same time, learn to collaborate with my peers in a diverse environment. This gave me a strong sense of teamwork to create delightful and meaningful products. While focusing on understanding and creating a dialogue with the target audience to communicate a clear message.

Skills

Thinking outside the box
Team work
Set production
Costume production
Achieving deadlines
Budget management

Distancia 100 - Contemporary dance, that reflected about women's role, creating a parallel between women stereotype on 1920 and 2020.

My Role: Costume and Set design.

El Corporativo - Contemporary dance, that presents an urban intervention, based on how human body moves on a working corporate space. Deepening in ergonometry of space, furniture, costume design.

My Role: Costume and Set design.

Jaula Obesa - Theater play, that a give thought to on how we trapped ourselves in our houses because of fear. This play creates a metaphor through an apprehensive mother and her overweight daughter, trapped in an unhappy life/body.

My Role: Costume design.

GRAPHIC

DESIGN

As a Graphic designer, I communicate ideas through text and image. I creatively solve problems through a strong Understanding of color theory, typography and composition. Thanks to my professional background, I know how to apply brand style guidelines, produce print and digital content for multiple marketing channels.